Expert Coronavirus Updates with Bruce Greenstein | Session 19

Providing care and services in the home is more important than ever, given the constraints and pressure this pandemic has placed on the healthcare industry.

To discuss this important and timely topic, Bruce Greenstein, Chief Strategy & Innovation Officer at LHC Group, joins us on today’s podcast. Bruce’s company is one of the biggest home healthcare providers in the country and has been a courageous leader in continuing to deliver high-quality in-home care amid this crisis.

Bruce is also one of the industry’s most prominent advocates for innovators and startups and shares valuable insights and advice on how disruptors and visionaries can flourish in the healthcare industry, especially during these unprecedented times.

Because of leaders like Bruce helping to move the healthcare industry forward while also empowering startups and their new ideas during this pandemic, I remain confident and optimistic we can improve patient outcomes for our community members in their homes and beyond.

Episode Highlights:

  • The shifts of in-home healthcare due to COVID-19
  • LHC Group overview and why Bruce decided to join the organization
  • Technology and innovation for in-home healthcare
  • Advice and insights for healthcare startups and innovators
  • The explosion of telemedicine and remote patient monitoring
  • Redefining how healthcare will be delivered in the future

About Our Guest:

Bruce D. Greenstein joined LHC Group in 2018. As the Chief Strategy and Innovation Officer, he leads the company’s value-based contracting, ACO management company, and alternative payment and delivery model strategies. He also oversees the company’s operations for technology and for the innovations business segments, as well as LHC Group’s healthcare vision initiatives.

Bruce previously served as chief technology officer (CTO) for the U.S. Department of Health and Human Services (HHS) in Washington, D.C. He has an extensive healthcare industry background in both government and the private sector, having served as president-west for New York-based Quartet Health, CEO of Blend Health Insights, and as managing director of Worldwide Health for Microsoft.

He was a cabinet member in Louisiana, serving as secretary of the Department of Health and Hospitals. He also previously ran Medicaid-managed care and waivers and demonstrations at the Centers for Medicare & Medicaid Services (CMS).

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