Building Healthcare’s App Store: Breaking Down Integration Barriers Through Standardized APIs with John Orosco

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Episode Overview: 

Healthcare’s integration challenges have reached a critical juncture where clinicians demand seamless technology that enhances rather than hinders patient care. 

Our next guest, John Orosco, is revolutionizing this landscape as CEO of Red Rover Health. 

With over 25 years of healthcare IT experience, including his foundational role at Cerner developing their first API platform, John witnessed firsthand how rigid integration systems stifle innovation. 

This insight led him to co-found Red Rover Health, creating a normalized SaaS platform that serves as “the App Store for healthcare.” By enabling true best-of-breed solutions through standardized APIs, John is breaking down the barriers that have long frustrated healthcare organizations. 

Join us to discover how Red Rover’s pioneering approach is empowering providers to choose the tools they need while maintaining seamless EHR connectivity. Let’s go!

Episode Highlights:

  • Healthcare’s open integration platforms often get shut down when they threaten vendor sales of proprietary solutions
  • Red Rover Health serves as “the App Store for healthcare,” enabling seamless third-party app integration with EHR systems
  • The joke “if you’ve seen one HL7 interface, you’ve seen one” reflects how every integration requires custom code
  • Healthcare CIOs often function as “EMR administrators” rather than true technology innovators
  • AI/ML represents the next frontier, with Red Rover positioning to enhance data access with AI-powered insights

About our Guest: 

John is a healthcare IT entrepreneur and expert in Electronic Health Record (EHR) integration with over 25 years of experience. He started as a software developer at Cerner Corporation, where he led the first Millennium RESTful integration team. John later founded JASE Health, providing custom EHR integrations for healthcare IT vendors, before co-founding Red Rover Health to develop a normalized SaaS platform for EHR integration. John is dedicated to solving complex EHR challenges and enabling healthcare providers to implement best-of-breed solutions regardless of their EHR system.

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