Expert Coronavirus Updates with Maureen Sullivan | Session 23

Due to the growing physical and mental demands and implications on caregivers while we battle COVID-19, it is of great importance our community better understands these demands in order to support these courageous servants across the nation.

During this episode, we are joined by Maureen Sullivan, the chief strategy and innovation officer for Blue Cross Blue Shield Association, America’s largest health insurer covering one-in-three of all Americans.

While together, Maureen details the findings from BCBS’ recently published Health of America Report, titled “The Impact of Caregiving on Mental and Physical Health,’ tips and tricks for how our innovation community can innovate within BCBS and the caregiving space, and how all of us can participate in their upcoming Health of America Virtual Forum.

I’m grateful to Maureen and her team for shining a light on this important and timely subject, as we continue to work to move the health of our industry and nation forward, by doing it together.

Episode Highlights:

  • Overview of the Blue Cross Blue Shield project with caregivers and report
  • BCBS partnership with Archangel
  • The stressors of mental and physical health of caregivers during the pandemic
  • Leveraging innovation and technology to help empower caregivers
  • An invitation to BCBS’ upcoming Health of America Virtual Forum

About Our Guest:

Maureen Sullivan is chief strategy and innovation officer for the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation’s largest health insurer covering one-in-three of all Americans.

Sullivan has overall accountability for BCBSA’s strategy, marketing, development and innovation, research, group purchasing, strategic communications and educational programs. In this capacity, she leads several teams in providing wide-ranging services and strategic counsel to BCBSA leadership and BCBS Plans.

Among the critical thought leadership initiatives Sullivan drives on behalf of the BCBS System are efforts to effectively leverage BCBS data to bring new insights to healthcare. This suite of programs includes the Blue Cross Blue Shield Health Index, a first-of-its-kind measure of community and national health; the Health of America report series, which highlights data-driven information on timely health topics; and the Alliance for Health Research, a partnership with leading academic institutions.

Sullivan also supports BCBS companies in their efforts to transition care delivery to become more patient-focused and to succeed in all lines of business in an increasingly consumer-driven market. Her strategic guidance spans the development of innovative solutions within BCBSA and across the BCBS System, as well as multiple initiatives to further strengthen the BCBS brand across all lines of business, from individual consumers to large national employers.

Sullivan earned a master’s degree in public policy from the John F. Kennedy School of Government at Harvard University where she was a Kennedy Fellow. She also holds a bachelor’s degree with honors from Albertus Magnus College in New Haven, Conn.

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