Inspiring Children to Reach their Full Potential with Artis Stevens

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Without question, the power of mentorship of our youth, especially at-risk children, creates a long-lasting ripple effect for every corner of society in our nation.

Additionally, mentoring relationships produce positive mental health benefits for all involved, which is critically important during these challenging times.

To discuss these needs in our communities and more, Artis Stevens, the President and CEO of Big Brothers Big Sisters of America, joins us on the podcast.

While together, Artis shares how his upbringing has fueled his passion to empower our nation’s youth, the importance of being the first black President and CEO in the organization’s 117-year history, and where he and his team will be taking this storied non-profit into the future.

I’m incredibly honored to share this touching and heart-filled message of hope and unity as we continue to work together to create brighter days ahead for our country.

Episode Highlights:

  • The impact of Artis’ father on his life path
  • How Artis’ life in church helped form his passion to serve others
  • Artis’ vision for Big Brothers Big Sisters of America
  • How Big Brothers Big Sisters of America is helping with the mental health crisis
  • The importance of people of color in leadership to inspire change

About our Guest:

Artis Stevens is an award-winning nonprofit marketing veteran whose passion is building purpose-driven brands. Highly skilled in developing innovative marketing strategies at the grassroots and national levels, driving revenue, relevance, and reach to impact youth, families, and communities in need, Stevens has produced sustaining purpose and cause-marketing partnerships with some of the most well-known brands in the country.

Bringing more than 20 years of strategic marketing experience, Stevens serves as Senior Vice President and Chief Marketing Officer, leading national 4-H marketing and communications efforts driving the organization’s positioning, brand strategy, marketing campaigns, communications, digital presence, consumer insights, and field marketing efforts. He is also responsible for driving revenue across the organization’s e-commerce and merchandising business, as well as digital fundraising.

A proven visionary leader and strategist, his experience in marketing strategy, partnership and celebrity engagement, and board management provide a diverse mix of expertise positioning him as a sought-after speaker on revitalizing nonprofit brands, infusing brand culture, and converting marketing to engagement.

Before joining 4-H in June 2014, Stevens served as national Vice President, Marketing, Strategy & Operations at Boys & Girls Clubs of America (BGCA) where his most notable accomplishment was spearheading BGCA’s new tagline and most impactful brand awareness campaign launch to date – Great Futures Start Here.

Named American Marketing Association Foundation’s (AMAF) 2018 National Nonprofit Marketer of the Year, the highest honor bestowed by the AMA/AMAF on nonprofit marketing professionals, Stevens was recognized for his leadership in revitalizing 4-H’s 100-year-old brand image.

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